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✔️ Intelligent content that informs, educates and sells
✔️ Understands issues and concerns you may have, and those of your leads, prospects and customers
✔️ Breaks down complex concepts and technical detail into easily understood info
Core Skills
Core Skills
✒️ Content Creation
Expertise in writing content, including white papers technical guides, playbooks, journal articles, newsletters, blog posts, editorials, training manuals and ghostwriting.
💡 Content Management and Strategy
Efficient at managing content from conception to publication, including strategy development and execution.
🔍 Research and Analysis
Adept at conducting thorough research, uncovering new ideas, and presenting information clearly and effectively.
🧭 Project Management
Efficient at managing content from conception to publication, including strategy development and execution.
⚙️ Technical Proficiency
Skilled in web design, WordPress, desktop publishing, graphic design, video editing, database design, and advanced Microsoft tools.
Industry Knowledge and Business Acumen
Industry Knowledge and Business Acumen
Finance, General & Cost Accounting
Production & Manufacturing
Stocks & Derivatives
Marketing, Sales & Customer Management
Distribution & Warehousing
Commercial Real Estate
IT & related Technologies
Human Resources & Payroll
Publishing & Self-Publishing
Key Attributes
⭐ A firsthand appreciation for business operations, marketing and sales – running multiple businesses including my own for years.
⭐ Can speak to the concerns and needs of the man in the street as well as those of corporate executives.
⭐ Able to switch gears from the detailed to the big picture and from one project to another.
⭐ Can analyze and digest large amounts of disparate information – see patterns, potential events and consequences.
⭐ A self-starter and highly disciplined – give me requirements & parameters and I am off to the races with no supervision.
⭐ Years of meeting deadlines and budgets – honed a great work ethic.
⭐ Comfortable working alone or as part of a team.
Expertise
Expertise
📄 700+ Written Pieces
Produced over 700+ pieces of content for diverse organizations, including white papers, special reports, playbooks, newsletters, blog posts, articles, editorials, and technical guides.
💼 10+ Years Experience
Advised and guided multiple clients in content strategy, development, delivery and management. Specialize in business, technical, and content writing that communicates clarity and understanding of client needs.
🎓 Education
BCom – Bachelor of Commerce – Economics and Business Management (University of South Africa)
BSc – Bachelor of Science – Data Processing and Computer Technology (University of Johannesburg – Witwatersrand Technikon)
📕 25+ Books Published
Published over 25 non-fiction educational books under various pen names, available on Amazon and other platforms globally.
🏆Professional Development and Certifications
American & Artists Institute (AWAI) Graduate
Completed multiple programs including:
Copywriting, B2B Copywriting
Writing White Papers
Writing Case Studies
Lead Generation
Writing Financial Controls
Writing for the Health Market
Creating Email Newsletters
Financial Publication Sales Copywriting
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